E-Commerce Financial Model

Get real numbers on every order — in minutes, not months.

Real unit economics for online stores. Know your true profit per customer — not just revenue.

Ready in under 5 minTrained on real market data1,000+ risk simulations
Build My Model — Free

What You Get

Every number is grounded in real benchmarks — not guesswork.

Built on real industry benchmarks
Full model in under 5 minutes
True profit per customer
Ad spend & return analysis
Repeat purchase forecasting
1,000+ risk simulations
AI assistant for your model
Investor-ready PDF report

How It Works

From idea to investor-ready projections — in minutes, not weeks.

1

Answer a few questions

Tell us your business type, market, and pricing. AI pre-fills realistic numbers based on real industry data.

2

Get your model instantly

A full financial projection appears in seconds — revenue, costs, profitability, and 1,000+ risk simulations.

3

Test, adjust, export

Change any assumption and see results update live. Download an investor-ready report when you're ready.

FAQ

Everything you need to know about e-commerce financial modeling.

How do I build a financial model for an e-commerce business?
Map your traffic sources, conversion rate, AOV, COGS, and repeat purchase behavior. Revenue Map builds a complete unit-economics model from these inputs, showing true per-order profitability.
What is a good CAC for an online store?
A healthy CAC should be no more than one-third of customer LTV. The ideal number varies by niche — Revenue Map calculates your specific CAC/LTV ratio and flags when acquisition costs are unsustainable.
How do I calculate ROAS for my e-commerce ads?
ROAS is revenue generated divided by ad spend. A ROAS above 3x is generally healthy for e-commerce. Revenue Map models ROAS across channels and projects how scaling ad spend affects profitability.
How do I forecast revenue for an online store?
Multiply expected traffic by conversion rate and AOV, then layer in repeat purchase rates and seasonal trends. Revenue Map automates this with Monte Carlo simulation for realistic confidence intervals.
What margins should an e-commerce business target?
Gross margins of 40-60% are typical for e-commerce, but net margins after CAC and fulfillment often drop to 10-20%. Revenue Map breaks down every cost layer so you see your true margin, not just the headline number.

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Real data. Real benchmarks. Your financial model — ready in minutes.

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