Blog
Insights on financial modeling, SaaS metrics, and e-commerce analytics.
E-commerce Unit Economics: AOV, CAC, and LTV Explained
E-commerce unit economics measure whether each customer generates profit after accounting for acquisition cost, COGS, and operational expenses. Here's how to calculate and optimize them.
Churn Rate Calculation: Formulas, Benchmarks, and Reduction Strategies
Churn rate measures the percentage of customers or revenue lost over a period. Learn the exact formulas for customer churn, revenue churn, and net revenue retention.
Understanding MRR: How to Calculate and Track Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) is the predictable revenue a SaaS business earns each month from active subscriptions. Here's how to calculate, segment, and grow it.
SaaS Financial Modeling: The Complete Guide for Founders and CFOs
A SaaS financial model projects revenue, expenses, and cash flow using subscription metrics like MRR, churn, and LTV. This guide covers the complete framework for building investor-ready models.