Blog
Insights on financial modeling, SaaS metrics, and e-commerce analytics.
AI Startup Financial Model: Compute Costs, Revenue Scaling, and Unit Economics
Learn how to build a financial model for an AI startup. Covers GPU compute costs, inference economics, API pricing models, and the metrics that determine whether your AI business is viable.
Churn Rate Calculation: Formulas, Benchmarks, and How to Reduce It
Learn how to calculate SaaS churn rate with the right formula, compare your numbers to industry benchmarks, and apply proven strategies to reduce customer loss.
E-commerce Unit Economics: AOV, CAC, and LTV Explained
Master e-commerce unit economics with clear formulas for AOV, CAC, and LTV. Learn how to benchmark each metric and build a profitable business from the first order.
SaaS Financial Modeling: The Complete Guide for Founders and CFOs
Build a SaaS financial model that actually works. This guide covers MRR forecasting, scenario planning, key metrics, and how to use your model to make better decisions.
Monthly Recurring Revenue (MRR): How to Calculate and Track It
Learn what monthly recurring revenue is, how to calculate MRR correctly, avoid common mistakes, and use it to forecast growth. Includes a free MRR calculator.
EdTech Financial Model: Student Acquisition, Completion Rates, and Revenue Forecasting
Learn how to build a financial model for an EdTech platform — from student acquisition costs and completion rates to revenue forecasting across subscription, per-course, cohort-based, and B2B models.
HealthTech Financial Model: Patient Acquisition, Retention Metrics, and Revenue Projections
Learn how to build a financial model for a healthtech startup. This guide covers patient acquisition costs, clinical retention metrics, payer mix modeling, and revenue projections across telehealth, digital therapeutics, and health SaaS.
FinTech Financial Model: Transaction Revenue, Compliance Costs, and Growth Projections
Learn how to build a fintech financial model that accounts for transaction-based revenue, regulatory compliance costs, and multi-vertical growth projections. Covers payments, lending, neobanking, and insurtech.
GameTech Financial Model: Player LTV, Monetization Metrics, and UA Economics
Build a GameTech financial model from player-level unit economics. Learn how to forecast DAU, ARPDAU, player LTV, and UA payback across casual, mid-core, hyper-casual, and RPG game types.
FoodTech Unit Economics: Per-Order Profitability, Delivery Costs, and Break-Even Analysis
Learn how to calculate per-order profitability for food delivery businesses. Break down AOV, food costs, delivery expenses, and platform fees to find your true contribution margin and break-even point.
TravelTech Financial Model: Seasonality, Booking Revenue, and Commission Economics
Build a TravelTech financial model that accounts for seasonality, booking volume, commission rates, and cancellation economics. Includes benchmarks for OTAs, hotel platforms, experiences marketplaces, and car rental platforms.
Marketplace Financial Model: Take Rates, GMV Projections, and Liquidity Metrics
Learn how to build a marketplace financial model with GMV projections, take rate analysis, and liquidity metrics. Includes formulas, benchmarks by marketplace type, and a step-by-step revenue projection framework for two-sided platforms.