Model patient acquisition and retention, with real health-tech data.
Patient economics and SaaS metrics combined. Benchmarked against real digital health companies.
Every number is grounded in real benchmarks, not guesswork.
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The assumptions, benchmarks, and drivers behind your healthtech projections.
HealthTech is built bottom-up from patient unit economics: patient acquisition cost, average revenue per visit, visit frequency, retention period, and gross margin after compliance. The complication is payer mix, revenue depends on who pays, and the split across self-pay, commercial insurance, Medicare, and Medicaid changes both the amount and the timing. This template models that mix explicitly, along with reimbursement variability, since collected revenue is often only 40–70% of billed charges.
Acquisition costs diverge sharply by channel: direct-to-consumer telehealth typically runs $30–$80 per patient, while B2B health SaaS selling to employers or health systems sees $5,000–$25,000 per contract (though per-covered-life it may be just $2–$10). Regulatory load, HIPAA, clinical validation, SOC 2, commonly absorbs 15–25% of early-stage spend. The model carries these ranges so a projection built on consumer CAC but enterprise revenue, or vice versa, doesn't slip through.
Two forces decide healthtech viability that don't appear in a standard SaaS model: reimbursement realization and compliance drag. A platform can bill impressively and still collect a fraction of it, so the model works in collected, not billed, revenue. And because compliance is a heavy fixed and variable cost early on, the decisive question is the scale at which regulatory overhead shrinks to a small percentage of revenue. Clinical outcome and retention are the levers that get you there.
Everything you need to know about healthtech financial modeling.
The numbers that matter most for a healthtech business, calculate any of them free.
Net Revenue Retention measures the percentage of recurring revenue retained from existing ...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Churn rate measures the percentage of customers or revenue lost over a given period. It is...
CAC Payback Period is the number of months required to recover the cost of acquiring a cus...
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