See if your app idea is profitable, in under 5 minutes.
Instant financial projections for mobile apps, built on real benchmarks from thousands of mobile businesses.
Every number is grounded in real benchmarks, not guesswork.
From idea to investor-ready projections, in minutes, not weeks.
Tell us your business type, market, and pricing. AI pre-fills realistic numbers based on real industry data.
A full financial projection appears in seconds, revenue, costs, profitability, and 1,000+ risk simulations.
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The assumptions, benchmarks, and drivers behind your mobile app projections.
A mobile app model can't borrow SaaS defaults, the app store takes its cut before you ever see revenue. This template deducts a 30% platform commission on in-app purchases (dropping to 15% for subscriptions retained past twelve months or developers under $1M/year), then runs your monthly active users through a freemium or trial funnel to paid conversion. From there it projects ARPU, applies monthly churn, and derives net LTV on after-fee revenue rather than gross. The scenario layer lets you flex CPI, conversion, and retention independently so you can see which one your break-even actually hinges on.
Freemium-to-paid conversion sits at 2–5% across most consumer apps; productivity and business categories can reach 7–10%, while entertainment apps often convert at just 1–3%, far below the 5–15% trial conversion typical of web B2B SaaS. A healthy app clears a 3:1 net LTV to CAC ratio; below 2:1 the acquisition math is unsustainable, and much above 5:1 usually means you're underspending on growth. These ranges are pre-loaded so a projection that drifts outside them gets flagged instead of quietly inflating your forecast.
The two levers that move a mobile app model most are early retention and app store fees, and both are easy to model wrong. A one-point improvement in Day-30 retention compounds through every downstream cohort, lifting LTV far more than an equivalent bump in ARPU. Meanwhile, forgetting the 15–30% platform cut is the single most common reason app models overstate profitability. This tool bakes both in so the break-even timeline you see reflects the money that actually lands in your account.
Everything you need to know about mobile app financial modeling.
The numbers that matter most for a mobile app business, calculate any of them free.
Monthly Recurring Revenue is the predictable revenue a business earns every month from act...
Churn rate measures the percentage of customers or revenue lost over a given period. It is...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Trial-to-paid conversion rate measures the percentage of free trial users who convert to p...
Cost Per Install measures the average advertising spend required to generate one app insta...
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