#Aov

1 article with this tag.

Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202611 min read

E-commerce Unit Economics: AOV, CAC, and LTV Explained

Master e-commerce unit economics with clear formulas for AOV, CAC, and LTV. Learn how to benchmark each metric and build a profitable business from the first order.