#Aov

1 article with this tag.

Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202612 min read

Ecommerce Unit Economics: AOV, CAC, LTV Formulas (2026)

Master ecommerce unit economics with clear AOV, CAC, and LTV formulas. Compare your numbers against 2026 benchmarks and target the 3:1 LTV:CAC ratio.