#Aov

1 article with this tag.

Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202612 min read

Ecommerce Unit Economics: 2026 Benchmarks for AOV, CAC, LTV

Calculate AOV, CAC, and LTV for your online store with step-by-step formulas. Includes 2026 benchmarks by vertical and the 3:1 LTV:CAC profitability rule.