#Aov

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Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202612 min read

Ecommerce Unit Economics: AOV, CAC, LTV Formulas (2026)

Calculate AOV, CAC, and LTV for your online store with clear formulas and 2026 benchmarks. See the LTV:CAC ratio that shows if your store is profitable.