Find out if each order makes money, before you deliver the first one.
Per-order profitability modeled on real delivery economics. Built with data from actual food-tech businesses.
Every number is grounded in real benchmarks, not guesswork.
From idea to investor-ready projections, in minutes, not weeks.
Tell us your business type, market, and pricing. AI pre-fills realistic numbers based on real industry data.
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The assumptions, benchmarks, and drivers behind your foodtech projections.
FoodTech economics come down to one number: contribution margin per order, what's left of the order total after food cost, packaging, delivery, platform fees, and payment processing. This template builds that number line by line. On a $25 order it might net food cost at 28–35% of AOV, roughly $0.80 packaging, a few dollars of delivery, a platform fee, and payment processing, leaving the contribution margin that determines whether volume is your friend or your enemy. Every variable cost is explicit so nothing hides in a blended average.
A healthy cloud kitchen targets an 18–25% contribution margin per order after all variable costs, lower rent and no front-of-house staff help, but delivery and platform fees compress the upside versus a traditional restaurant. Food cost typically runs 28–35% of AOV, and refunds or cancellations quietly claim 4–8% of orders. The model pre-loads these ranges because the fastest way to build a fatally optimistic food-delivery forecast is to leave cancellations out.
The trap in food delivery is scaling on negative per-order economics: if each order loses money, every additional order deepens the hole. That's why this model foregrounds contribution margin before growth. Order frequency is the counterweight, lifting a customer from two to three orders a month spreads acquisition cost across more revenue and can turn a break-even cohort profitable without raising prices or cutting delivery quality.
Everything you need to know about foodtech financial modeling.
The numbers that matter most for a foodtech business, calculate any of them free.
Average Order Value is the mean revenue generated per transaction. It is the fundamental r...
Repeat Purchase Rate measures the percentage of customers who make more than one purchase....
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Gross Margin is the percentage of revenue remaining after subtracting the direct costs of ...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
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