Know your player value before spending a dollar on ads.
Player value, retention, and monetization, modeled on real data from gaming companies.
Every number is grounded in real benchmarks, not guesswork.
From idea to investor-ready projections, in minutes, not weeks.
Tell us your business type, market, and pricing. AI pre-fills realistic numbers based on real industry data.
A full financial projection appears in seconds, revenue, costs, profitability, and 1,000+ risk simulations.
Change any assumption and see results update live. Download an investor-ready report when you're ready.
The assumptions, benchmarks, and drivers behind your gametech projections.
This template connects the chain that governs free-to-play economics: user acquisition spend to installs, installs to retained daily active users via a retention curve, and DAU to revenue via ARPDAU. Player LTV is modeled as ARPDAU multiplied by the sum of daily retention rates across a player's life, so the retention curve, not a flat lifespan assumption, does the heavy lifting. Monetization is treated as a blend across in-app purchases, ads, subscriptions, and battle passes rather than a single stream, matching how modern games actually earn.
ARPDAU typically ranges from about $0.01 to $0.05 depending on genre and monetization depth. Day-1 retention of 40%+ and Day-30 of 10%+ mark a strong title. On the acquisition side, a healthy LTV-to-CPI ratio is 1.5:1 or better measured at Day 180: at 1:1 you're breaking even with no room for overhead, below 1:1 every install destroys value, and above 2:1 you likely have room to scale UA harder. These thresholds are pre-loaded so a projection built on hero-title retention gets caught early.
In gaming, early retention is the master variable, it feeds both the DAU base that generates revenue and the LTV that justifies UA spend. A few points of Day-1 or Day-7 retention cascade through the entire cohort and can be the difference between a game that scales profitably and one that quietly burns its marketing budget. The model makes retention and ARPDAU the primary levers so you can see, before spending on ads, whether players will stick around long enough to pay back their install cost.
Everything you need to know about gametech financial modeling.
The numbers that matter most for a gametech business, calculate any of them free.
ARPU measures the average monthly revenue generated per active user or subscriber. It refl...
Churn rate measures the percentage of customers or revenue lost over a given period. It is...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Cost Per Install measures the average advertising spend required to generate one app insta...
Real data. Real benchmarks. Your financial model, ready in minutes.
Build my model, free