See whether memberships fill fast enough to cover the fit-out.
Membership slots, occupancy and dues, with the churn that decides whether a studio compounds.
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The assumptions, benchmarks, and drivers behind your gym or studio projections.
A studio is an occupancy business: the floor and the class schedule set how many members can be served, occupancy is the share of those slots sold, and monthly dues convert them into revenue. Cost of goods is almost nothing, towels, cleaning and a little retail, so gross margin sits above 90 percent and the entire question is whether recurring dues clear a fixed cost base of rent, trainers, utilities and the equipment loan. That is a very different shape from a food business and the model treats it as one.
Equipment, flooring, mirrors, showers and sound for a boutique studio commonly land in the $200,000 to $300,000 range, financed over seven years. Dues near $90 to $100 a month are typical for boutique positioning. The number that decides the outcome is member churn, and a studio losing more than about four percent of members a month is refilling a leaky bucket with paid acquisition forever. Memberships accumulate slowly, so the model runs a nine month ramp rather than pretending the room fills on opening week.
Occupancy at steady state is what pays the lease, but retention is what gets you there. Because the cost base is almost entirely fixed, the studio has a hard break-even occupancy, and every member above it is nearly pure margin while every month spent below it burns the same amount of cash. That makes the ramp length, not the eventual occupancy, the thing that most often kills a studio: the plan is right about month thirty and wrong about month six.
Everything you need to know about gym or studio financial modeling.
The numbers that matter most for a gym or studio business, calculate any of them free.
Monthly Recurring Revenue is the predictable revenue a business earns every month from act...
Churn rate measures the percentage of customers or revenue lost over a given period. It is...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
ARPU measures the average monthly revenue generated per active user or subscriber. It refl...
Runway is the number of months a company can continue operating at its current burn rate b...
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