Know if your marketplace can reach critical mass, before you build it.
Model both sides of your marketplace with real benchmarks from funded platforms.
Every number is grounded in real benchmarks, not guesswork.
From idea to investor-ready projections, in minutes, not weeks.
Tell us your business type, market, and pricing. AI pre-fills realistic numbers based on real industry data.
A full financial projection appears in seconds, revenue, costs, profitability, and 1,000+ risk simulations.
Change any assumption and see results update live. Download an investor-ready report when you're ready.
The assumptions, benchmarks, and drivers behind your marketplace projections.
The most important assumption a marketplace model can get right is that GMV is not revenue, only your take rate is. This template estimates gross merchandise volume from supply growth and demand matching, then applies your commission to derive actual net revenue. A platform processing $10M in GMV at a 15% take rate books $1.5M, not $10M. Because both sides of the transaction need economics that work, the model tracks buyer and seller CAC separately alongside GMV, take rate, and LTV/CAC per side.
Take rates vary widely by category, roughly 5% for commoditized goods up to 30%+ for high-value services, and the model lets you test yours against seller economics to find the sustainable point where suppliers stay. Liquidity, measured as transactions completed divided by active listings, is the health metric that matters most: high liquidity means sellers get consistent sales and buyers reliably find what they need, which is what actually drives retention on both sides.
Marketplaces live or die on the flywheel between supply and demand, so the model is built to show when network effects start compounding rather than assuming they appear on schedule. The decisive lever is repeat transaction rate: a marketplace where each cohort transacts once is perpetually re-acquiring both sides, while one that drives repeat behavior reaches self-reinforcing liquidity and stops depending on paid growth to stand still.
Everything you need to know about marketplace financial modeling.
The numbers that matter most for a marketplace business, calculate any of them free.
Average Order Value is the mean revenue generated per transaction. It is the fundamental r...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Repeat Purchase Rate measures the percentage of customers who make more than one purchase....
Gross Margin is the percentage of revenue remaining after subtracting the direct costs of ...
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