Model your travel business across peak and off-peak, instantly.
Financial model with built-in seasonality and commission benchmarks from real travel platforms.
Every number is grounded in real benchmarks, not guesswork.
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The assumptions, benchmarks, and drivers behind your traveltech projections.
A travel model that ignores seasonality is worse than no model at all. This template projects revenue from gross booking value and commission rate, then shapes demand across the year using monthly indices, an index of 1.0 is an average month, peak leisure months (typically June–August) carry 1.4–1.8, and off-peak January–February can fall well below average. Because platform revenue is only a fraction of GBV, a $2M-GBV platform at a 15% commission books $300K, and the model keeps that distinction front and center alongside cancellation economics.
Commission rates run roughly 10–20% for hotels and 3–8% for flights, and the model lets you test structures against supplier retention. Cancellations are the vertical's defining risk: OTAs see 18–25% on hotel bookings thanks to free-cancellation policies, experiences and activities land lower at 10–18% because bookings are date-specific, and car rental sits around 15–22%. Modeling revenue on gross bookings without netting out cancellations is how travel forecasts overstate cash by a quarter or more.
Cash timing, not annual revenue, is what sinks travel businesses. A platform can be profitable on paper yet run dry in the off-season if it doesn't reserve peak-season cash to cover the trough. The model's seasonal curve exists precisely so you can plan reserves and pace marketing spend to survive year-round, and so repeat booking behavior, which compounds slowly across multi-year customer lifespans, gets captured instead of ignored.
Everything you need to know about traveltech financial modeling.
The numbers that matter most for a traveltech business, calculate any of them free.
Average Order Value is the mean revenue generated per transaction. It is the fundamental r...
Customer Acquisition Cost is the total cost of acquiring a new paying customer, including ...
Repeat Purchase Rate measures the percentage of customers who make more than one purchase....
Customer Lifetime Value is the total revenue (or profit) a business expects to earn from a...
Gross Margin is the percentage of revenue remaining after subtracting the direct costs of ...
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