#Ltv

Learn how to calculate customer lifetime value (LTV) with formulas, benchmarks by segment, and strategies to increase it for SaaS and e-commerce.

Calculate AOV, CAC, and LTV for your online store with step-by-step formulas. Includes 2026 benchmarks by vertical and the 3:1 LTV:CAC profitability rule.

Build a mobile app financial model with MAU-to-MRR projections, unit economics, and real category benchmarks. Free LTV calculator and worked examples included.