#Subscription Metrics

3 articles with this tag.

Dark-mode SaaS dashboard showing monthly churn rate trend line and MRR loss metric tiles

Saas MetricsMar 10, 202610 min read

Churn Rate Calculation: Formulas, Benchmarks, and How to Reduce It

Learn how to calculate SaaS churn rate with the right formula, compare your numbers to industry benchmarks, and apply proven strategies to reduce customer loss.

Dark-mode SaaS dashboard showing MRR growth curve and active subscriber count metric tiles

Saas MetricsMar 10, 202610 min read

Monthly Recurring Revenue (MRR): How to Calculate and Track It

Learn what monthly recurring revenue is, how to calculate MRR correctly, avoid common mistakes, and use it to forecast growth. Includes a free MRR calculator.

Revenue Map dashboard showing mobile app subscription revenue projections and unit economics

Financial ModelingFeb 14, 202611 min read

Mobile App Financial Model: Revenue Projections, Unit Economics, and Benchmarks

Learn how to build a financial model for a mobile app, from MAU-to-MRR projections and unit economics to category benchmarks. Includes a free LTV calculator and worked examples.