Startup Benchmarks

What good, average, and poor look like for the numbers that decide whether a startup works: CAC, churn, LTV/CAC, gross margin, payback, burn, and more, broken out by industry and by metric.

Where these numbers come from

These ranges are aggregated from Revenue Map's own modeling benchmarks: the threshold tables that power our free metric calculators, the default assumptions in our industry model presets, and the vertical research behind each financial model template. Where a range reflects broad industry knowledge rather than our own data, it is phrased as a range rather than fake precision, and every table row carries a source label. Use them as screening bands, not verdicts.

Benchmarks by Industry

Full benchmark profiles per startup vertical: acquisition cost, retention, margins and unit economics for the metrics that matter in that business model.

SaaS Startup Benchmarks

Benchmark your SaaS startup against real modeling data: CAC, monthly churn, gross margin, LTV/CAC, NRR, CAC payback and trial conversion targets by stage.

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E-commerce Startup Benchmarks

E-commerce benchmark data for founders: average order value by category, CAC, ROAS, repeat purchase rate, gross margin and payback ranges from real model data.

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Marketplace Startup Benchmarks

Marketplace benchmarks for founders: take rate by category, LTV/CAC targets, ROAS, repeat transaction rates and order values drawn from real modeling data.

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Fintech Startup Benchmarks

Fintech benchmark ranges for founders: cost per lead, sales conversion, compliance cost as a share of revenue, churn and retention targets from model data.

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Healthtech Startup Benchmarks

Healthtech benchmarks from real model data: patient CAC by channel, B2B contract costs, compliance share of spend, churn and retention targets by segment.

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Edtech Startup Benchmarks

Edtech benchmark data by format: completion rates for MOOCs, cohort courses and bootcamps, LTV ranges, CAC, churn and pricing presets from real model data.

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Proptech Startup Benchmarks

Proptech benchmark ranges: listing-to-close conversion by platform type, cost per lead, revenue per deal and repeat rates drawn from real financial model data.

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Foodtech Startup Benchmarks

Foodtech benchmarks from real model data: contribution margin per order, food cost share, refund rates, AOV and repeat order rates for delivery businesses.

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Traveltech Startup Benchmarks

Traveltech benchmark ranges: booking commissions by category, cancellation rates, seasonality indices and order values sourced from real financial model data.

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Gaming Startup Benchmarks

Gaming benchmarks for studios and app founders: Day-1 and Day-30 retention, ARPDAU ranges, CPI by genre and LTV-to-CPI targets from real modeling data.

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AI Startup Benchmarks

AI startup benchmark data: gross margin after compute by product type, per-seat pricing presets, cost per lead and churn ranges from real financial models.

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Subscription App Benchmarks

Subscription app benchmark data: freemium and trial conversion by category, monthly churn, CPI, ARPU and pricing presets pulled from real financial models.

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Benchmarks by Metric

Cross-industry comparison tables for a single metric: see how the healthy range shifts between business models and stages.

SaaS Churn Rate Benchmarks

Monthly churn rate benchmarks for SaaS and subscription businesses: enterprise, SMB, consumer and mobile segments compared, with retention math explained.

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CAC Benchmarks by Industry

Customer acquisition cost benchmarks across consumer apps, e-commerce, SMB and enterprise SaaS, healthtech and edtech, compiled from real model data.

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LTV/CAC Ratio Benchmarks

LTV to CAC ratio benchmarks for SaaS, e-commerce, consumer apps and marketplaces. See why 3:1 is the standard bar and when a higher ratio signals underspend.

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Gross Margin Benchmarks by Business Model

Gross margin benchmark ranges for SaaS, digital and physical e-commerce, marketplaces and AI products, with notes on why margin sets your viable CAC.

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Startup Runway Benchmarks

Runway benchmarks for startups: comfortable ranges, fundraising trigger points, danger zones and post-funding targets, with the math for extending runway.

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CAC Payback Benchmarks

CAC payback period benchmarks: how many months top-quartile SaaS, median SaaS, e-commerce and consumer apps take to recover customer acquisition cost.

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Trial Conversion Benchmarks

Free trial conversion benchmarks by trial type: opt-in with and without card, freemium and reverse trials compared, with mobile app conversion ranges.

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Burn Rate Benchmarks by Stage

Monthly burn rate benchmarks by stage, from pre-revenue through Series B, with guidance on net vs gross burn and how burn discipline links to runway.

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Cost & revenue questions

Wondering how much it costs to start a SaaS, an online store, or a mobile app, or how much money each one actually makes? We answer both questions for all 12 business models, with the same honest data behind these benchmarks, in the startup cost and revenue questions section.

See how your numbers compare

Model your own numbers against these benchmarks, free. Revenue Map builds a 36-month projection from your assumptions and flags anything outside the healthy bands.

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