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Insights on financial modeling, SaaS metrics, and e-commerce analytics.

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Dashboard showing DTC financial model metrics with contribution margin, blended CAC, and gross margin cards

EcommerceAug 28, 202610 min read

DTC Financial Model: Revenue, Margins, and CAC

How to build a direct-to-consumer financial model with COGS, blended CAC, and LTV formulas. Includes 2026 DTC benchmarks and a contribution margin calculator.

Ecommerce financial model dashboard showing GMV growth chart with revenue projections and margin metrics

EcommerceAug 8, 202610 min read

Ecommerce Financial Model: How to Build One

Step-by-step guide to building an ecommerce financial model with GMV projections, margin assumptions, and 2026 benchmarks from real companies.

Dashboard showing subscription box metrics with contribution margin, subscriber churn, and COGS per box cards

EcommerceJul 22, 20268 min read

Subscription Box Financial Model: Costs, Margins, and LTV

Build a subscription box financial model with COGS, fulfillment, and churn formulas. Includes benchmarks and a contribution margin calculator.

Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202612 min read

Ecommerce Unit Economics: 2026 Benchmarks for AOV, CAC, LTV

Calculate AOV, CAC, and LTV for your online store with step-by-step formulas. Includes 2026 benchmarks by vertical and the 3:1 LTV:CAC profitability rule.

Revenue Map dashboard showing food delivery per-order economics and contribution margin

EcommerceFeb 28, 202610 min read

FoodTech Unit Economics: Per-Order Profitability, Delivery Costs, and Break-Even Analysis

Learn how to calculate per-order profitability for food delivery businesses. Break down AOV, food costs, delivery expenses, and platform fees to find your true contribution margin and break-even point.