Saas Metrics

3 articles in this category.

Churn rate analysis showing customer retention cohort curves

Saas MetricsFeb 25, 20264 min read

Churn Rate Calculation: Formulas, Benchmarks, and Reduction Strategies

Churn rate measures the percentage of customers or revenue lost over a period. Learn the exact formulas for customer churn, revenue churn, and net revenue retention.

MRR growth chart showing new, expansion, and churned revenue

Saas MetricsFeb 20, 20263 min read

Understanding MRR: How to Calculate and Track Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) is the predictable revenue a SaaS business earns each month from active subscriptions. Here's how to calculate, segment, and grow it.

SaaS financial modeling dashboard showing MRR growth chart

Saas MetricsFeb 15, 20264 min read

SaaS Financial Modeling: The Complete Guide for Founders and CFOs

A SaaS financial model projects revenue, expenses, and cash flow using subscription metrics like MRR, churn, and LTV. This guide covers the complete framework for building investor-ready models.