#Unit Economics

How to build a direct-to-consumer financial model with COGS, blended CAC, and LTV formulas. Includes 2026 DTC benchmarks and a contribution margin calculator.

How to calculate AI startup unit economics, from cost per inference to GPU COGS and gross margin. Includes 2026 benchmarks and a free calculator.

Calculate SaaS unit economics with formulas for CAC, LTV, contribution margin, and payback. Includes 2026 benchmarks by stage and a free calculator.

Learn how to calculate your LTV to CAC ratio, see what good looks like by stage and channel, and use it to make smarter growth spending decisions.

Learn how to calculate your break-even point with formulas, examples, and benchmarks. Includes a free calculator and tips for SaaS and e-commerce founders.

Build a financial model for a robotics startup. Covers BOM costs, R&D burn, manufacturing margins, and the unit economics investors need to see.

Build a construction tech financial model with project revenue, bid win rates, and contractor unit economics. Includes benchmarks and a revenue calculator.

Build a subscription box financial model with COGS, fulfillment, and churn formulas. Includes benchmarks and a contribution margin calculator.

Learn how to calculate customer lifetime value (LTV) with formulas, benchmarks by segment, and strategies to increase it for SaaS and e-commerce.

Build a cybersecurity startup financial model with benchmarks for ARR, margins, and unit economics. Covers seat-based and platform revenue.

Learn how to build a financial model for a cleantech startup. Covers hardware R&D, carbon credit revenue, grant funding, and the metrics investors expect.

Learn how to calculate your CAC payback period, see 2026 benchmarks by company stage, and find strategies to shorten it.

Build an insurtech financial model with premium revenue projections, loss ratio benchmarks, and margin targets. Includes formulas and a calculator.

Build a home services financial model with revenue projections, cost benchmarks, and margin targets. Includes formulas, a calculator, and industry data.

Build an HRTech financial model covering per-seat and per-hire revenue, CAC benchmarks, and retention metrics. Includes formulas and a calculator.

Build a legaltech financial model with revenue projections, CAC benchmarks, and retention metrics. Includes formulas, a calculator, and real benchmarks.

Master ecommerce unit economics with clear AOV, CAC, and LTV formulas. Compare your numbers against 2026 benchmarks and target the 3:1 LTV:CAC ratio.

Learn how to calculate per-order profitability for food delivery businesses. Break down AOV, food costs, delivery expenses, and platform fees to find your true contribution margin and break-even point.

Learn how to build a marketplace financial model with GMV projections, take rate analysis, and liquidity metrics. Includes formulas, benchmarks by marketplace type, and a step-by-step revenue projection framework for two-sided platforms.