#Unit Economics

3 articles with this tag.

Dark-mode e-commerce dashboard showing LTV CAC ratio tile AOV metric and customer acquisition cost cards

EcommerceMar 10, 202611 min read

E-commerce Unit Economics: AOV, CAC, and LTV Explained

Master e-commerce unit economics with clear formulas for AOV, CAC, and LTV. Learn how to benchmark each metric and build a profitable business from the first order.

Revenue Map dashboard showing food delivery per-order economics and contribution margin

EcommerceFeb 28, 202610 min read

FoodTech Unit Economics: Per-Order Profitability, Delivery Costs, and Break-Even Analysis

Learn how to calculate per-order profitability for food delivery businesses. Break down AOV, food costs, delivery expenses, and platform fees to find your true contribution margin and break-even point.

Revenue Map dashboard showing marketplace GMV projections and take rate analysis

Financial ModelingFeb 21, 202613 min read

Marketplace Financial Model: Take Rates, GMV Projections, and Liquidity Metrics

Learn how to build a marketplace financial model with GMV projections, take rate analysis, and liquidity metrics. Includes formulas, benchmarks by marketplace type, and a step-by-step revenue projection framework for two-sided platforms.